“After relocating back home to Australia from an overseas senior position, I completed the Executive Career Move Coaching Program with Dr Edward Gifford.
In my management career, I have not come across such a stand out executive coach as Edward.

Transitioning from the ideal position to the unknown can be quite daunting and emotionally challenging. Edward is highly intuitive and he sensed from the very beginning the journey I was going through and journeyed with me every step of the way.

I also found Edward inspirational and enthusiastic with a wealth of experience, knowledge and tools to help people like me discover and ignite their purpose and achieve their highest potential on both a personal and organisational level. The program and coaching gave me a heightened self-awareness as well as building my resilience and executive job search skills.

Edward’s coaching style is empowering and genuine and it helped me discover so many things about myself which led to several life defining moments for me. I also acknowledge Edward for his amazing wisdom which he shared with me when I most needed it and for his coaching excellence. These have provided me with a new-found vision for my life and my career path.

Edward’s Executive Career Move Coaching Program is a life time learning experience and an investment tool I would highly recommend for any executive and senior professional seeking the very best executive coaching.

Thanks to Edward I now have great life and management tools that I can apply to be the very best leader I can be.”

Azra Kujovic
Management Executive



“A must for those looking for a complete career change or for those who have not had to search for a job in a long while – exceptional”




“This executive careers coaching program offers enormous support and education in defining and clarifying your career objectives and challenging your underlying assumptions – enlightening, re-affirming and a confidence boost”




“I recently completed the Executive Career Move Coaching Program and found it to be one of the most challenging personal development programs I have undertaken. This program helped me in three key areas: Resume development, interview techniques and advanced executive job search techniques.

My CV is now a dynamic and concise document that sells my strengths and achievements in such a way that it will stand out from every other CV when applying for any executive role. Significant Executive Career coaching gave me extensive coaching in presenting myself in an interview and trained me in being able to answer any question with confidence. Most importantly, they coached me to perform at my best and really sell my strengths and achievements during the interview process.

Not only did I gain significant personal growth, I also gained confidence in advancing my career. The knowledge and skills developed as a result of this program have put me ‘ahead of the game’ in obtaining that next exciting career advancement.

This is a must have for executives wanting to secure their dream job. Significant Executive Career coaching has taken my career to a level I have always dreamed of.”

Ian Linton
Regional Fleet Sales Manager – Queensland



My advice to anybody considering this coaching training is just do it-it pays off… this is by far the best course I have ever done.

Tess Brook
Director of 1st Call Construction P/L



“This is one of the most comprehensive training courses that I have ever attended. I enjoyed the variety in the delivery of the course – (Theory, role play, involvement of participants coaching outside the ‘classroom’). The discussions that resulted when a query was raised were invaluable providing additional insights. Your reference to coaching examples was invaluable.”

Steve Klinakas



“I have always worked in government roles and found the application and interview process fairly straightforward and what I was doing was always getting me the job. This pattern of success slowly started to change over the last couple of years and I was getting fewer, if any interviews at all.

I sought feedback regarding my applications and was advised that while my Resume was good and my experience extensive, I was apparently not ‘selling’ myself enough. After some research on-line and speaking to various people, I decided to seek professional assistance.

I found Dr Edward Gifford’s Executive Career Move Program to be the answer and it turned my career around. As well as all the great material and advice I gained, I particularly learned to sell my transferrable skills in my CV and at the interview and how to set myself apart from all other applicants. Being Resume ready has also given me so much more confidence.

As a result of my interaction with Edward and his Executive Career Move Program, I am now successfully in a role I have been coveting for some time. I now have the confidence to challenge myself and seek out roles that previously, I felt were out of my reach. Through Edward’s program, I am planning further steps to enhance my career through an innovative approach, to my CV presentation, preparation for interview and pathways to achieving my career goals.”

Peta Armstrong



“Following my redundancy, I engaged the services of Dr Edward Gifford to help me rewrite my Resume to highlight my experience and skills and also to reflect better my desired professional and personal aspirations.

Considering that it had been 12 years since I was last in the job seeking market, it was something of a shock to see how much the world had changed and to discover anew how to get the attention of recruiters and employers.

Edward has a formidable ability to create and refine the statements that illustrate specific skills, experience and talents. Combining this with an intimate knowledge of how the employment market works, anyone engaging him and his organisation will automatically find themselves in a much better position when looking for a new role.

Edward’s knowledge and feedback allowed me to craft a Resume that was both informative and impactful.

Prospective employers have commented on how quickly and easily the new Resume allowed them to see my extensive knowledge and experience and understand what unique benefits I could bring to my next role.

On a personal note, I have found Dr Gifford to be a man who is genuinely concerned with his work, and his dedication, care and kindness will be evident to anyone he works with.

I have no hesitation in recommending Edward and his services to anyone seeking a more fulfilling and rewarding career path.”

Robert L Haskins B.Sc. (Hons)



“According to Edward, you have about 6 seconds to impress a recruiter with your resumé and so his expertise ensures that it is designed and written to instantly capture a recruiter’s attention and get you onto the interview pile.

After sending out my resume that Edward had redesigned and worked on with me, it went off like a hand grenade and I was taking on multiple interviews in a very short space of time.  In fact, it only took 20 minutes from when I first put my revised resume on Seek to when a recruiter called.  I got the job from the first hit!”

Alex Oneill
Blitz Digital, Business Development Manager



“I would like to show my appreciation for your assistance through the period of my unemployment, due to redundancy from Baxter Healthcare Pty Ltd.

As you are aware, I held a position of Sales Specialist for Baxter Healthcare in Queensland from July 2006 until the acceptance of the redundancy proposal in January of this year, 2013. With the initial shock of my cessation of employment, you have made the transition into the next phase of my career easier with your openness for discussion and guidance through the process of application for that next roll.

Your listening ear also allowed me to discuss my thoughts and concerns about moving on from a roll that I was used to for the last six years. You have been able to re-format my resume to suit today’s requirements of prospective employers and tailor the resume to suit the pre-requisites required from the employers. You have better prepared me for the initial impact of an application for a position vacant and assisted with being organised for the potential questions that are asked through the interview process.

With your knowledge and expertise with personal as well as business coaching, you have boosted my confidence resulting in me quickly getting back into the workforce and enjoying a fruitful career within the Medical and Healthcare industry. Thanks to your help I now have a new position as Device Accounts Manager at Kimberley Clark Health Care.”

Anthony Young
Device Accounts Manager at Kimberley Clark Health Care



“I am a CEO/Financial Controller who has just left a very challenging position and I was looking to find a new position that would best suit me.

I decided that to find a position that would provide me with the best option. I needed help and I looked on the internet and found Dr Edward Gifford from Executive Career Move.

I expected help in putting together a resumé, interview and presentation skills that I had not put to use in a long time and that would allow me to present myself in the best way.

However in reality it was a different story. I quickly found that I would be challenged to look further and find my Purpose in life, core values, strengths and understand my personality. Edward’s expertise helped me understand what it was that I was looking for in my career and allowed me to create a path to my goals.

My career goals have changed since working with Edward and I have now a clear picture of who I am and what I want from my future career.
I have a higher self-awareness and a greater understanding of my personal and professional qualities and I am able now to convey these clearly to a prospective employer. On the other side I am more confident in being able to assess the suitability of my future position and its alignment with my goals.

I found Edward to be professional at all times and very flexible in the presentation of his Career Move Program allowing me to focus on the areas that best suited my needs. I just wish I had engaged Edward sooner in my career.”

Patrick Robards FIPA ACCM


“Dear Edward, thank you so much for taking the time to meet with me today, I appreciated your insights, openness, wisdom and unique process. You have a true gift for engaging with people and assisting them to develop greater self awarenes of their purpose and its relevance within the greater scheme of life, you should be extremely proud of your work! I will endeavour to apply what you have taught me as I move forward with my career transition.”

Graeme Smith
Regional Manager Queensland at Binder Group


“Edward is one of those exceptionally high valued professionals who truly “walk the talk”. His knowledge, wisdom and ability to “ignite enthusiasm” have been invaluable to me. As a coach, he has incredible insight and an uncanny ability to “read between the lines” getting to the heart of an issue quickly – never giving you the solution but rather walks alongside you on the journey in living an On-Purpose Life! Without a doubt, he is a must-have for your network and I feel grateful to have built a relationship with him over the years.”

Kristine Berry
Director at Peopleconnexion Recruitment


“Edward, brings contagious enthusiasm and professionalism to every meeting, coaching session, training workshop or speech he conducts. He is an individual that goes beyond what is called of him as he challenges people to think beyond their current boundaries. He is highly recommended and great bloke to boot!”

Ross MacMahon
CEO at MacMahon


“Hi Edward, I want to express to you my thanks for both the personal and professional interest you took in me, which was a major contributing factor in me deciding to pursue a life that is more ‘on-purpose’ with my goals. I feel that this change in career is going to allow me to live more closely to how I want to live, and that all the things that are important to me, in each of the seven life accounts, will be realized, one by one. My purpose “Maximising Opportunity” has helped me to measure everything I do against a yardstick. I now always ask myself “Am I getting maximum value out of each thing I do/am?” These two words keep me on track in everything that I do and be.”

Darren Baker
Australian Federal Police



“Edward’s knowledge, passion and enthusiasm for this subject are absolutely inspirational. In just a short time, it’s given me clarity for many years to come.”

Gary Rigby



“Thank you for “The On-Purpose Person Program.” We went with mixed feelings, as both of us are trainers, motivators and mentors, and have been to many seminars that gave us little and left us feeling that we had been robbed. Yours was a refreshing change. Your easy going style, your honesty and integrity and the course content quickly had us participating fully and openly. You have given us the tools and the skills which we will continue to use in our lives and in our business.”

David and Alma
Directors, Alanda Consulting Services



“As I was participating in this mentoring program I found myself thinking of my friends and my clients – they must do this program! This course has provoked in me a new outlook for my life, in particular, who I really am and what is truly my Purpose in life (which has always been a mystery to me). I now feel special, unique and empowered.”

Corinna Reeves
TMP Worldwide



“The On-Purpose process is the major tool I use in my own life and business to do more of what I do best more profitably. I am now introducing my clients to the On-Purpose principles and am amazed at their enthusiastic response and application in clarifying their personal and business purposes. It’s exciting to see them suddenly realise how much more fun life and business can be.”

Steve Wanmer
Business Coach of the Year Action International



“Brilliant! This needs to be running at every church, school, university and workplace on the planet. Today has been a key milestone and I know that in years to come I will point to today as the catalyst for change and action – towards my Purpose!”

Aaron Trevis
Managing Director Provision Engineers, Recruitment Firm



“Throughout my life journey there have been moments of true enlightenment that have helped move me “fast forward”. One of these was when I attended an On-Purpose workshop run by Dr Edward Gifford. At the start at the workshop I thought “I’ve done all this before, why am I here?”, but little did I know. As I listened and did the exercises, I started to get the feeling of anticipation but then I experienced a block as I tried to uncover the true Purpose of my life. With sensitive and insightful questioning, Edward came alongside and suddenly, there was my life Purpose. Not a long mission or vision statement! No lengthy text! – Just two words. As I spoke them out my spirit soared and I knew they were right.

Since then, these two words have helped keep me on track at home, within my Christian family and especially at work. Knowing my life’s Purpose has been really important in the workplace where, at times, there is negativity, uncertainty and power plays. Sometimes at meetings I find myself getting “sucked in” to the games and when I do repeat those two special words – “Lifting Spirit”, everything changes for me and for those around me.What a difference a day makes! ”

Bet Gaunt
PR Manager Blood Bank



“The On-Purpose programs are significantly different to any other program or seminar I have attended. It enabled us as a group of leaders to be taken to new levels, to see greater possibilities and formulate specific plans to get there. It will challenge and bring about a new focus in continuing to make your work and life make sense. The investment in terms of time, money and energy will bring about huge returns for a lifetime of being On-Purpose. Edward and Angela Gifford may well possess one of the most valuable and best-kept “secret investments” in Australia.”

Paul Lanham
Director, Lanhams



“Edward is worth is weight in gold. I learned so much about our small business and where it can go in the future. Edward is experienced in life and business beyond words. His On-Purpose teachings were inspirational. I would recommend Edward highly. He is a trustworthy, loyal and genuine Mentor.”

Michelle Williams
Aluminium Seating Specialists



“In 2004, Edward introduced me to the On Purpose Business … which I successfully used to create a charity and operate for 5 years before handing it over to new directors. The concept of the on purpose person and business has positively shaped my life since 2004. Recently, I was delighted to discover I had an opportunity to learn from Edward … I didn’t hesitate and travelled from Warwick to the Gold Coast to attend the five evening workshops that Edward ran over a two week period. I have greatly benefited from his wisdom and business knowledge at a key phase of my expanding business. Edward’s input has been much appreciated and very valued. Thank you Edward.”

Julie Lewin



“Edward is a specialist at realisation. Instead of telling me what a business like mine needed, he took the time to work with me to explore the individual needs of my business and dig into my conscience for the answers. The result has been a realisation for me of the direction required for my business. Thank you Edward.”

Andy McDermott
Director Publicious Pty Ltd



“Dr Edward Gifford has a unique way of teaching with a personal style that ensures that the wisdom and relevant knowledge is sown in the heart and mind of each participant, enabling them to move forward as they appropriate this new information. He really cares about people and where they are going in life. 10/10!”

Leah Rossi
Leah Rossi Consulting



“Edward gives of himself to an amazing degree. To hear his personal stories of his business as well as enjoy his facilitation skills was a tremendous experience and a privilege.”

Meredith Yardley



“Edward Gifford was an exceptional facilitator and mentor/coach. He took the time to understand our business and in delivery the content ensured everyone’s unique business considerations were integrated. The one-on-one was an incredible and exceptional extension of the usual program you may go to at a private provider. I cannot recommend this program highly enough. Thanks so much for offering this program”

Louise D’Allura
Revamp Professional Organisers



“Edward, thank you again so much for the remarkable impact that your program has ignited within me … your delivery style, wisdom and passion made the whole experience very inspirational whilst at the same time you specifically targeted the actions required for us all to take our businesses to the next level and beyond! … such a valuable program for all small business owners.”

Annie Dardir
Potential Plus Group



“I would like to thank you Edward for your assistance in bringing Purpose and clarity to our business. I was dazed and confused but mostly dazed after workshop 1 and now as I sit here on the fifth night I feel excited – like I have found the “road” again. Thanks Edward”

Jessica Fitzgerald
2Gen Pty Ltd



“Edward cuts to the chase, he inspires greater thinking with quiet, gentle stimulus with the power of a steam train!”

Clive Pickering
Australian Business Inspirators Association Inc.



“Prior to the workshop program my business had little to no purpose, no goals and worst of all no vision. Just days into the program I had my finances sorted, a Purpose, a vision and a path to grow my business to the next level. 5150 studios is now “Igniting Difference”. We had a vision but just didn’t know it! ”

Mick Davies
5150 Studios



“Before coming to Edward’s workshops I had grand ideas and not much understanding on the “how to”. Edward’s passion and enthusiasm helps individuals and small businesses grow financially, professionally and spiritually. Thanks Edward for your invaluable insight. I look forward to reading your book.”

McLaughlin Works UK



“I knew our business was lacking in efficiency but not sure why. I can now pin point areas of improvement and have made goals and created systems to implement change. These goals are not only financial, but how to achieve a balanced working/family life – information that will stay with me for a life time. My mind is clear with a Purpose. It’s only onwards and upwards from here.”

Julie Finlayson
The Finlaysons I-T



“Edward, before taking this program I had a chaotic whirlpool of ideas crashing around inside my head. It was both exhilarating and terrifying. I thought I knew what I was doing. Your program and your guidance have proved to be priceless. I now have complete clarity. I have a focus, a vision and a Purpose. I have huge excitement for the future of Hindsight Now. I have identified what I need to spend more time on and where I need to outsource expertise. Many thanks”

Mark San Martin
Hindsight Now



“I have appreciated Edward’s supportive attitude and his professional knowledge and skills. Doing my first business plan and learning about the various aspects required in planning and managing an effective growing business has been an amazing learning experience. Edward’s mentoring is effective, supportive and insightful and much appreciated. He is “Powering On-Purpose”

Mary Ellen Worth
Temple Tantra Prana



“After spending a few weeks with Edward Gifford and other Business Owners I found I am more focused, driven and most importantly working smarter, faster & achieving more. Edward was the final piece in a puzzle of a journey of refocus, turning my life from severe depression to now Loving Life, Work and living with passion again helping our customers, team & business. I even have the drive to start a new Business Baby – something Fun, Creative & Exciting! Thanks Edward for your kind but direct coaching style. That is what I needed and why I sought you out!”

Samantha Messina
SWAT Pest Control



“Edward Gifford is not only intelligent, business savvy and inspirational, he is also passionately shares his heart. Attending Edward’s workshops was the best thing I have done thus far in my 6 years in business. I highly recommend all start up business’s, existing and mature business people enrol in Edward’s workshops. You will be encouraged to not only learn imperative business essentials but also to discover your true Purpose which will drive you to grow with passion.”

Simone Ryan
Moneybag Finance



“I would highly recommend Edward’s mentoring skills for anyone in business or contemplating going into business. Edward has a great ability to help people understand their intrinsic values, beliefs and importantly the “real” reason “why” they are in business. Edward has an organic approach to creating a holistic work/ life balance while implementing strategies to achieve the desired goals. I look forward to working with Edward again in the near future”.

Louise Carr
Principal Nacura Property Solutions



“Having been in business for around 10 years helping other companies build their business and brands, it has been sometime since I have actually taken a look at my own business and its direction. When the opportunity popped up for the workshops run by Edward I jumped at it. Not knowing what to expect I was immediately impressed by the professionalism shown by Edward. The small group environment allowed for targeted discussion amongst the group and the learning process and deliverability of the information was easy to digest. The workshop has given me a new found direction for my business and provided me with the necessary foundation that had previously been lacking. Many thanks to Edward for his patience and his genuine approach to assisting us in our goals in business and life.”

Matt Ascough
Creative Director M2Media



“I recently completed a small business mentoring program with Edward and it was the most enjoyable learning experience I have ever had. He made learning fun and the interaction with the small and intimate class made it a perfect way to express ideas and learn from each other. I learnt so much about building a small business and I believe this will help me take it to the next level.”

Talei O’Keefe
Fit’n Fab Mamas



“Hi Edward, I just wanted to say thank-you for reinvigorating my passion for building my small business further. Your energy is infectious and your 3 hour mentoring session got me to a point I had been struggling to achieve for 12months! As a management consultant advising large corporates, the course enabled me to focus on my business. I harnessed your words of wisdom and now have a clear vision, mission, and most importantly PURPOSE! I would thoroughly recommend your course for any small business owner and more importantly for anyone starting their small business. Look out for my company name on the “BRW Fast 100” list…”

Bernadette Wicks
Managing Director, The Advisory Hub



“Thank you again for the fantastic, informative and very helpful few weeks in mentoring us through this course. You have inspired me and helped me in ways that I couldn’t have imagined. I have a much clearer picture of where I am going with my business now and I have you to thank for that. So, thank you very much, and I hope to be able to keep in touch to share my wins with you.”

Makaela Moore
Makaela Moore Workplace Consulting



“Edward gets you focused on the things that count when it comes to running a business. Some wonderful business tips and ideas that I am using already ….every small business owner should take up the opportunity to attend his workshop and mentoring program, outstanding value.”

Mike Donohue
MF & DM Donohue Pty Ltd trading as WealthNext



“The Small Business Management course was invaluable for what I learned as well as spending focused time on my business. I particularly enjoyed the one-on-one time with Edward and the tips and tricks I learned throughout the course. I thoroughly recommend it for people new to small business and to those who want to get a new perspective on their existing business.”

Cassandra Russell
Cass Russell Consulting Pty Ltd



“Edward Gifford is a natural mentor and teacher. His presentation and energy is inspiring.”

Minnie Tilyard
IC Icons Pty Ltd



“An exceptionally good value for money experience! I have learned many new things that I can put into practice. Edward was a most generous facilitator. ”

Lisa McKellar
Elizabeth McKellar Consulting



“Edward made the training fun, easy to follow and his willingness to engage you completely is amazing”

Ailsa Bickerstaff
Kustom Fabrication Pty Ltd



“Edward was outstanding in his knowledge and made a huge difference to my confidence in making my business work.”

Patricia Perry
JIP Systems



“Every second spent with Edward was productive and directly relevant to my business. I would thoroughly recommend this program to all small businesses. ”

Mathew Davis
Australian Coastal and Marine Ecology



“A fantastic opportunity for me and the business and great mentoring and ideas.”

Leeann Milne
You Select Recruitment



“Edward Gifford exudes knowledge and excitement in his work and wishes nothing more than his students to have the same for and success in their business. Well planned train of thoughts and able to be implemented in any business. I will highly recommend and do any other course he may offer.”

Rina Cavazza
Director, ACCA Development P/L



“Thank you so much for the business mentoring course Edward. I learnt so much. It was incredible and I haven’t been able to say that for a very long time from a workshop/seminar. You were funny and informative and explained everything so simply that someone with no knowledge of business and marketing understood, and know I can work out my direction and frameworks for growth.”

Leeann Milne
Manager, You Select Recruitment



“As a new small business owner I was unsure about how to market my coaching services to individuals, confused about my budget and lacked confidence. When I first met Edward I was impressed by his knowledge, enthusiasm and style! Through his course and one-on-one mentoring sessions I gained invaluable insight into how I can successfully manage my own business. Within 9 months I have built a 40+ strong client base, created two additional income streams from networking and am publishing my first e-book in October! The tools, support and advice that Edward provided has also transitioned into achieving my first financial goal – a comfortable net profit – which I did not think was possible! I am very excited about how my business is growing. Thank you Edward for giving me confidence to take that next big step!”

Julie Street
Life Path Career Coaching